Please see the rubrics for grading criteria. Please read case


Please see the rubrics for grading criteria. 

Please read case 1 from the section on the case studies “Alphabet Inc.: Reorganizing Google” from your textbook. Respond to the questions below in a 4 to 6 page APA formatted paper supported by at least three academic sources. 

  • The effect of the event that happened in 2015 on Google’s stock prices; please explain this by preparing a table that shows historical data.
    • Was this move due to Google’s stagnant share price and an attempt to pacify investors?
  • Analyze the effect of Google’s decision to restructure itself under a new holding after 2015. 
  • Evaluate whether the expansion of Google Inc. into non-core businesses, including self-driving cars, life sciences research, high-speed Internet access, and investment divisions was a good move for Google.  Please provide historical data to prove your points. 
  • Describe how the restructuring has made the company’s competitiveness stronger in the market and increased profitability and company valuation?
  • Finally, if you conclude that this move was beneficial for Google, explain the economic ground for this profitability:
    • Diversification, 
    • Higher market share, 
    • Economies of scale, or
    • Something else

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