Product Development Factors

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The story of the development of Herceptin, as told by Robert Bazell in Her-2: The Making of Herceptin, a Revolutionary Treatment for Breast Cancer, is a remarkable tale of intrigue, brilliance, risk, reward, resilience, and pure luck. Like Herceptin, many important advances in the development of medical products occur because of—and often in spite of—the efforts of dedicated scientists, researchers, and others. Many different factors can play critical roles and, like Herceptin, each product or discovery often has its own unique circumstances.. To complete this Assignment, write a paper describing what you consider to be the five key forces that influenced the discovery, development, and promotion of Herceptin. For each factor you identify, describe how it helped or hindered the advancement of this important drug.

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